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The website store.greatlakesbrewing.com has the following on the web site, "Have a Gift Card? Use this link to check your gift card balance." We viewed that the website also said " The balance on gift cards purchased on or before 04." It also said " Be checked online, nor can these cards be redeemed online these gift cards can still be redeemed in GLBCs Brewpub and onsite Gift Shop. Any gift cards purchased on or after 04. 10 can be redeemed online, as well as in GLBCs Brewpub and onsite Gift Shop. Thank you for your patience as we switch over to a new gift card system! Items in your shopping cart." The header had great lakes beer as the highest ranking search term. This keyword is followed by dortmunder, burning river, and eliot ness which isn't as urgent as great lakes beer. The other words they used was edmund fitzgerald. holy moses is included but will not be viewed by web crawlers.